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Resume

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Resume

Work
Experience

Media Service Associate

New Engen, Inc

Nov 2021 - Present

Overview:

  • Operated and managed advertising programs for 3-5 clients across a variety of industries (apparel, financial services, SAAS, entertainment and food) with company sizes ranging from SMB and Enterprise. Currently managing total of 300K in monthly ad spend.

  • Strategized new customer acquisition plan for an outdoor apparel company, increasing overall Q2 new customer revenue by 30% and 20% YoY. 

  • Independently managed and optimized the Apple Search Ads program for enterprise financial services client, leading to a 15% increase in install volume Q/Q in U.S and Canada.

 

Daily Responsibilities: 

  • Build and launch ad campaigns, ad sets, and ads on advertising platforms(Meta, TikTok, Snapchat, Google Search, Display, Shopping, Performance Max, UAC, and Apple Search Ads.) 

  • Collaborated with a variety of teams, including developing rapid creative testing concepts with the design team and developing robust reporting requirements with the data analytics team.

  • Use analytical capabilities in order to deliver weekly/monthly reports analyzing data insights from industry-wide and overall macro trends to optimize campaigns to reach target KPIs. 

  • Operating as the primary point of contact for clients to help manage daily and weekly performance and coordinate project management across the team.

  • Manage a team of 2 ad ops associates to help support daily operations on each account. 

Assistant Banker / Bank Teller 

Chase_Bank-Logo.wine.png

JP Morgan Chase & Co. 

2016 - 2020

- Generate a high volume of new leads.

- Manage customer interaction creating new accounts, questions about mortgage loans. and credit cards. 

- Utilizing proprietary data from the Chase CRM system to provide additional values for our customers, help improve customer relationships and customer retention.  
 

- Reference Chase's target audience research to craft personalized selling strategies. 
 

- Lead operational efforts for ATM and vault cash inventory to produce the best accuracy with weekly cash shipment. 

Education

2016 - 2021

Bellevue College 
Bachelor in Digital Marketing | Graduated June 2021 

March 2021

- 3rd Place in the State: Marketing Management 

Washington Collegiate DECA

February 2020

- 3rd Place in the State: Advertising Campaign 

Washington Collegiate DECA  

Skills
& Expertise

Languages Spoken

Advertising:
- Account Management 

- Media Planning and Buying 

- Campaign Strategy 

- Pay Search / SEM

- Display Ads 

- Display Ads for Social Media 

- Online Video Ads 

- Mobile Ads 
Content Marketing:
- Website Content 

- Social Media Content 

- Online Video Content 

- SEO 

- Email Marketing

- Branding

Measurement: 

- Tableau 

- Facebook Insights

- Instagram Insights 

- Google Analytics

Creative: 

- Adobe Photoshop 

- Adobe Premiere Pro 

- Canva 
E-Commerce:
- Shopify 

- Wix 

- Squarespace

- HTML / CSS

Languages:

- English 

- Chinese - Mandarin 

- Chinese - Cantonese

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