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PROJECTS

Below is mix with real client work, and group project theoretical marketing campaign for my digital marketing bachelor program. 

Client: ShowThatGlo

Design a year long project for a small beauty and skincare wellness brand, as a small start up ShowThatGlo lack of brand guidelines and inconsistent content. I developed an integrated marketing plan for this campaign that highlighted multiple subdisciplines. 

Marketing disciplines utilizes in this project 

- Strategy 

- Branding 

- Advertising

- Content Marketing 

- SEO

Alaska Airline

Develop an advertising plan for Alaska Airline with my group member. We learned that Alaska Airline are one of most popular airlines for passenger flying from the west side of the U.S. But they lack of market share from the east side routes. The goal of this plan is to help Alaska Airline drive the perceptions that Alaska Airlines is a convenient airline to fly to any destinations across North America.

Marketing disciplines utilizes in this project 

- Strategy 

- Advertising

- Media Planning and Buying

- Relationship Marketing

- Content Marketing 

Emerald City Ice Cream

For this project, we were challenge to create an ice cream companies from the scratch. By conducting primary and secondary research leads to the creation of Emerald City Ice Cream. We developed a brand launch plan focus to create an excellent brand image for Emerald City Ice Cream includes brand attributes, positioning and brand values. 

Marketing disciplines utilizes in this project 

- Strategy 

- Branding  

- Relationship Marketing

- Product Pricing

Film Clapboard

CREATIVE

ALASKA AIRLINE COMMERICAL

VIDEO CONTENT

ALASKA AIRLINE COMMERICAL

RESTAURANT COMMERICAL - STAR WARS THEME BREAKFAST 

QDOBA COMMERICAL

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